Topgolf, the globally popular sports entertainment complex, is making its way to New Braunfels, TX, in 2024. Known for blending a driving range with a full-service bar, restaurant, and unique golfing games, the upcoming Topgolf location is set to bring a fresh wave of excitement to one of the fastest-growing cities in the country.
A New Destination for Fun
The $18 million project will create a two-story, 38,000-square-foot facility, featuring 60 temperature-controlled bays. Located near I-35 and Kohlenberg Road, the new venue will attract visitors of all ages and skill levels to enjoy Topgolf’s innovative blend of food, drinks, music, and golf. Designed for everyone, even those with minimal experience can enjoy the social, laid-back environment.
Strategic Investment for Creekside Development
The development of Topgolf in New Braunfels is more than just a new place to hang out – it is part of a broader economic strategy to boost the region’s infrastructure and community appeal. Assistant City Manager Jared Werner described the project as a “catalytic initiative” that will contribute to the ongoing growth of Creekside, a major retail and entertainment hub, and city officials expect this project to spur further economic development in the area.
To support this, a plan has been laid out by Werner and Jeff Jewell, the city’s director of economic and community development. The plan includes $1.5 million toward infrastructure improvements in Creekside, funded through local property and sales taxes. Additionally, Topgolf will receive $1.5 million in economic incentives over six years, contingent on the business maintaining a $16 million property value and generating $5 million in yearly sales. The city anticipates recouping this investment within a decade through increased tax revenues and economic activity spurred by Topgolf and related developments.
A Growing City Welcomes a New Attraction
New Braunfels, located between San Antonio and Austin, is no stranger to rapid growth. As one of the nation’s fastest-growing cities, it has become a magnet for major businesses and developments. Topgolf’s new facility will join the ranks of popular destinations like Creekside Shopping Center, further solidifying New Braunfels as a prime location for business and leisure.
Austin Alvis, President of NewQuest Properties, the developer behind the Topgolf project, highlighted the importance of staying ahead of retail trends. “Retail changes over time, and we have to be aware of the changing trends,” Alvis noted. His focus on long-term success aligns with the city’s vision to enhance its appeal to both residents and visitors alike.
Bringing People Together
The arrival of Topgolf promises to attract more than just golfers. With its combination of entertainment options, it’s likely to become a popular hangout spot for friends, families, and coworkers looking for a fun experience. The success of other Texas locations—including San Antonio, Austin, Waco, and the Dallas-Fort Worth area—suggests that New Braunfels will soon see a bustling Topgolf community of its own.
Economic and Community Impact
The economic incentives offered by the city of New Braunfels reflect a commitment to fostering sustainable growth. Officials project that the Topgolf venue will be a significant draw for both local residents and tourists, further boosting the economy and potentially creating hundreds of new jobs.
“The project is crucial for attracting visitors and enhancing the overall economic viability of Creekside,” said Assistant City Manager Jared Werner. City officials are confident that Topgolf will serve as a key driver for New Braunfels’ continued development, helping to cement the city’s status as a leading destination in Central Texas.
If you’re interested in calling New Braunfels home and getting in on the ground floor of the city’s latest wave of growth, contact us today to learn more about life at Meyer Ranch – or pay us a visit and see for yourself what makes it one of the best places to live in New Braunfels.
